4-lesson course · about 2 hours
Sponsorship Disclosures and Permissions in an AI Workflow
For Creators, educators, influencers and personal-brand teams responsible for useful content, audience trust and a consistent production practice
Everything for CreatorsFor creators and brand teams using AI to cut clips and draft captions: build a pre-publish checklist and configure proactive agents to ensure every version has the correct disclosures and licenses.
What you’ll be able to do
By the end, you can…
How it works
A tutor that meets you where you are
- Adaptive lessonsThe course material automatically adjusts to your current skill level. As you progress, later lessons are tailored to your specific pace and understanding to ensure you master every concept.
- One-on-one AI tutoringYou have a dedicated AI tutor available 24/7 for every lesson. You can ask questions by typing or speaking out loud to clarify complex rules or apply the framework to your own specific content workflow.
- Active recall toolsEach lesson is paired with interactive quizzes and digital flashcards. These tools use active recall to help you memorize FTC guidelines and platform policies so they become second nature during production.
- Progress trackingKeep a clear record of your journey through the modules with a visual progress tracker. You will know exactly which requirements you have mastered and which areas need more review.
- Certificate of completionOnce you have successfully navigated the curriculum and passed the final checks, you will receive a certificate of completion. This serves as a record of your ability to manage AI-driven sponsorship workflows.
Curriculum
The curriculum
This 2-hour course is divided into two modules focused on building your framework and integrating AI agents to enforce it.
Module 1Designing the Disclosure and Permissions Framework2 lessons
1Building a Disclosure and Permissions Checklist
- Create a disclosure checklist based on FTC Consumer Review Rule and Endorsement Guides
- Apply YouTube GenAI disclosure policies to content planning
- Identify required qualifiers for sponsored content across TikTok, Instagram, Snapchat, and Facebook
2Developing the Human-Owned Approval Packet
- Develop an approval packet that links original licenses to adapted versions
- Track third-party footage permissions across a content series
- Establish a sign-off process where no version is published without a check
Module 2Integrating AI Agents into the Workflow2 lessons
3Configuring Proactive Agents for Disclosure Flagging
- Configure proactive AI agents to flag missing disclosures in captions
- Create stop-rules for agents when disclosures are absent or contradictory
- Define agent roles for production coordination and risk flagging
4Performing the Cross-Platform Consistency Check
- Perform a consistency check to ensure qualifiers were not dropped during AI adaptation
- Compare adapted captions against the original approval packet
- Spot discrepancies between spoken lines and on-screen AI-generated text
Who it’s for
Made for you if…
Made for: Creators, educators, influencers and personal-brand teams responsible for useful content, audience trust and a consistent production practice
Independent Content Creators
You use AI to turn one long-form video into dozens of short clips and captions. You need a system to ensure a sponsor mention in a 15-second clip doesn't accidentally slip through without the required FTC disclosure.
Brand Social Media Managers
You manage third-party footage and licensed assets across multiple platforms. You need an approval packet that links original permissions to every AI-adapted version to prevent using footage outside its legal scope.
Creative Production Teams
Your workflow involves AI agents drafting text and cutting edits at scale. You need to configure these agents to proactively flag missing qualifiers so your human-in-the-loop sign-off is fast and accurate.
Influencer Marketing Leads
You coordinate between brands and creators who use AI for versioning. You need a standardized consistency check to ensure that mandatory brand disclosures remain intact from the original script to the final TikTok or Reel.
Questions
Good to know
Which legal and platform guidelines does this course cover?
You will learn to build checklists based on the FTC Consumer Review Rule and the FTC Endorsement Guides. The course also covers how to apply YouTube's GenAI disclosure policies to your content planning process.
What platforms are included in the cross-platform consistency checks?
The curriculum focuses on identifying required qualifiers and performing consistency checks for content adapted for TikTok, Instagram, Snapchat, Facebook, and YouTube.
Does this course teach me how to negotiate sponsorship contracts?
No, negotiating contracts is specifically excluded from this course. The focus is entirely on building a workflow to apply disclosures and permissions after the contract is signed.
How does the course help with third-party footage permissions?
You will develop a human-owned approval packet that links original licenses and permissions to every adapted version of your content. This ensures you track third-party footage usage across an entire content series.
What role do AI agents play in the disclosure workflow?
The course teaches you to configure proactive AI agents to act as production coordinators that flag missing disclosures in captions and on-screen text. You will also create stop-rules that pause the workflow when disclosures are absent or contradictory.
Will I learn how to generate AI video or creative scripts?
No, advanced AI video generation and general prompting for creativity are not covered. The course focuses on risk management, specifically ensuring that AI-drafted captions and cuts do not drop necessary qualifiers.
How is the 'human-in-the-loop' process implemented?
You will establish a formal sign-off process where no version of a piece is published without a verified permissions check. This ensures a human authority reviews the approval packet before any content goes live.